As part of our commitment to the promotion of Antibiotic Stewardship, Alere is proud to announce “Antibiotics Rapid Action Week” to raise awareness on the global threat of antibiotic resistance.
Our week will coincide with national and international campaigns, including WHO World Antibiotic Awareness Week, The ECDC’s European Antibiotics Awareness Day and the USCDC’s Get Smart about Antibiotics week, all of which take place November 14-20, 2016.
During this week, we will highlight the huge global health issue of Antibiotic Resistance to our customers, employees and the general public. We will raise awareness that rapid diagnostics can guide targeted treatment decisions, thereby allowing healthcare professionals to make the right treatment decisions, reducing inappropriate antimicrobial use and in the long term reducing the spread of resistance.
Our activities for the week will include:
- Utilising our website and our global sales network to raise awareness
- Distribute tools and guidelines to healthcare professionals and facilities
- Deliver presentations to interested parties
- Raise awareness through a social media campaign
- Educate our employees on the crisis through our internal communications network
- Collaborate with USCDC on raising awareness
- Encourage people to sign an Antibiotic Awareness Pledge committing to fighting resistance
Antibiotic resistance is a huge global health issue and contributes significantly to patient mortality and rising healthcare costs across the world. Approximately 50% of antibiotic prescriptions are unnecessary, for example, the majority of ARTI (Acute Respiratory Tract Infections) are viral and hence not susceptible to antibiotic therapy. Treating viral infections with antibiotics is counter-productive, exposing bacteria to antibiotics unnecessarily and increasing the likelihood of developing resistance. There is a clear need to differentiate between viral and bacterial infections, as well as identifying quickly and accurately the nature of the pathogen in order to prescribe the most appropriate treatment with the optimal clinical result. The common practice of prescribing broad spectrum antibiotics in place of targeted narrow spectrum therapy is a major factor in the growth of resistant bacteria species and the spread of Healthcare Associated Infections (HAIs) such as MRSA and Clostridium difficile.
“Test Target Treat”, a campaign sponsored by Alere, is designed to raise awareness that rapid diagnostics can allow targeted treatment decisions faster than traditional methods. This enables healthcare professionals to make the right treatment decisions, reducing inappropriate antimicrobial use and in the long term reducing the spread of resistance.
Learn more about the campaign and the Alere product portfolio on www.TestTargetTreat.com